social responsibility that rubs right off - sodium polyacrylate
Until recently, the public was engaged in a relentless campaign to portray themselves as an environmental housekeeper, driving their own cars at the forefront of the clean energy revolution.
It uses diesel as a low
As a replacement for gasoline, it spent $77 million on the US market this year advertising diesel cars.
Now everyone knows, and the public is also doing this.
A friendly public relations offensive, the German carmaker's engineers manipulated 11 million allegedly clean diesel engines with software cheating emissions tests, allowing cars to emit far more pollutants than the law allows.
No matter how the public works to resolve the crisis, it is possible to become the latest and perhaps the worst example of environmental protection.
When a company tries to portray itself as more eco-friendly than the actual situation, green washing has strengthened in recent decades as consumers are passionate about sustainable organic products and services.
Brands trying to take advantage of this trend often try to surpass other brands in terms of the ecological environmentcredentials.
But in what is seen as a green boom, companies tend to exaggerate their claims or simply make things up.
"Social and environmental responsibility should not be a competitive movement," said Daniel Coren, a marketing professor at dreisel University who studies Green.
"Not every company can have the smallest carbon footprint or donate the most to charity.
Don't tell the company.
Nowadays, Green is spreading like weeds.
TerraChoice, a consulting firm that studies this phenomenon, found that 95% of products are sold in the form of ecological products
Friendly has committed at least one so-called "seven crimes of washing Green ".
These sins include relatively mild crimes, such as more deliberate deception using weak data, such as the invention of false certification.
"In recent years, the popularity of green environmental protection has surged," Magali Delmas, a professor of management at the University of California, Los Angeles, wrote in a paper published in the California Management Review in 2011.
"More and more companies combine bad environmental performance with positive environmental performance communication.
However, regulators have found it almost impossible to stop Green.
On 2012, the Federal Trade Commission issued guidelines for companies
Called "Green Guide"
"Designed to help marketers ensure that their statements about the environmental attributes of the product are true and non-deceptive.
"The 2012 proposals amend the rules proposed in 1992 and updated in 1996 and 1998.
But despite the best efforts of the federal governmentT. C.
In recent years, reviews of published reports have found that many companies have called for an exaggeration of the environment.
A common green approach is to simply make suspicious claims without any evidence to support them.
Sports apparel maker lulululemon Athletica tica is selling a series of clothes made partly from seaweed, which are said to be good for health, including releasing amino acids, minerals and vitamins to the skin.
However, an independent laboratory analysis of fabrics found that there was no significant difference in mineral content between clothing and standard cotton T-shirts.
After being pressured by the Canadian regulator where lulululemon is located, the company stopped marketing the production line.
Then the label.
The company wants to use the seal of Energy approved by the government-the EnergyStar seal --Save products.
According to reports, refrigerators produced by companies such as LG and Samsung consume far more energy than manufacturers claim.
After investigation, the Government Accountability Bureau and the environmental protection bureau of the Energy Star program strengthened the standards for Energy Star certification. Another tried-and-
The real way to be green is to promote a small behavior of environmental management and want people to forget the broader impact of the company on the environment. Kimberly-
Clark, the manufacturer who embraced disposable diapers, has launched a "pure natural" production line, which has been promoted as "super quality diapers, including natural, organic materials and ingredients, providing gentle protection for new babies, and the initial steps to improve the environment without sacrificing performance.
"This year, curious clients filed a class action lawsuit against Kimberly
Clark claimed they were misled.
Diapers include non-organic materials.
"Diapers are neither pure nor natural because they contain potentially harmful ingredients that are unnatural, such as polypropylene and sodium propylene," the lawsuit wrote . ".
The company will not comment on ongoing litigation.
Volkswagen is not the first automaker to be named for overstatement.
Kia and Hyundai paid $0. 3 billion last year to reach a settlement with the Ministry of Justice and the Environmental Protection Agency after they exaggerated their gasoline mileage for one year.
But Volkswagen is trying to deceive regulators and customers while trading the so-called cleanliness of its diesel engine, making it the least frequent example --
The most serious
Wash green form: lie completely.
"That's why this case is incredible . "Delmas, the U. C. L. A.
The professor said in an interview.
In view of the German car manufacturers in beyond-
The environmental cost of the public is particularly high, which is a criticism of excellence.
"Germany is considered a very green country and people are very responsible . "Delmas said.
"If you can't trust the Germans, who can you trust? "Maybe no one.
As TerraChoice found, there are some exaggerated sales of almost every green product.
This puts consumers in trouble.
While many companies are rolling out more sustainable products to the market, others seem to be less interested in environmental management and more interested in deceiving customers.
The FTC continues to take action against companies that violate the green guidelineslike plastic-
Wood manufacturers who exaggerate the recycling content of their products or who falsely sell dog garbage bags that are biodegradable.
This month, F. T. C.
The company said it was also investigating the public.
Still, Jon Lebowitz, a partner at law firm Davis Polk & Wardwell, said he was F. T. C.
When the latest green guidelines were released in 2012, even the best law enforcement would not prevent companies from doing green cleaning.
"There is law on the books, there are police officers on the beat, and it will usually help to reduce the number of misleading statements ,"Leibowitz said.
"But there will always be people crossing this line with the company.