pampers updates diapers after complaints of blistered baby bottoms - absorbent
P & G is changing the way it produces Pampers Cruisers and removing the word "Dry Max" from the package a year later
The touted diaper makeover has led to complaints from consumers about sparkling baby buttocks.
Procter & Gamble's biggest brand Pampers update diapers every year.
This year's updated product should feel softer and more absorbent. after Pampers face a rebound in 2010, it may get more attention than usual.
P & G (PG. N)
After listening to the opinions of several parents, adjustments are being made.
Thousands of people complain to the United StatesS.
Security Council of Canada
The company was even sued.
Pampers are the best
Selling diapers brands around the world, there are several varieties.
Pampers Cruiser is a premium
Pricing versions for larger babies and toddlers.
Pampers will start selling the updated Cruisers in August with white lining and new images of Sesame Street.
"It's always a good time to make our products better," Brian McCleary, director of external relations for baby care at P & G told Reuters . ".
"We're particularly excited because we give people what they want ---
New features requested by consumers.
"The Pampers for smaller babies, sw swaddling diapers, have not changed, but both sw swaddling diapers and Cruisers packages will lose materials that highlight the thinner "Dry Max" words that help baby to move to more absorbent last year.
The cruiser will now be "three.
"In line with a technology promoted by the company in 2007.
Last spring, P & G vigorously promoted the Pampers sw package and cruisers for Dry Max.
Bob McDonald's chief executive even called them the brand's "biggest breakthrough" in 25 years ".
The latest change is at a critical moment.
Expensive diapers have lost customers, and Pampers and its main competitor, Hugo Gies, are preparing to raise the price tag.
Pampers and hugs made by KimberlyClark Corp (KMB. N)
They want to attract parents who are willing to pay extra for diapers, who say they are more comfortable and easy to absorb than other diapers.
At the same time, retailers like to promote new diapers to drive sales-
Not just diapers, but other baby items.
In the face of rising food and gasoline costs and a slowdown in the US economy, parents want to save money and the task becomes even harder. S.
The birth rate puts pressure on the diaper category.
Wall Street has noticed that P & G's diaper business has lost its share, although the company has lowered the price of some Pampers and promoted its smaller
Expensive Luvs brand to keep parents from turning to competitors.
"I think the Procter you're seeing is struggling and still a little bit of a sequelae in the Dry's biggest controversy," said Ali dibaji, an analyst at Sanford Bernstein . ". Feel vs.
FashionP & G was sued by parents in May 2010, claiming that dry Max diapers can cause serious rash, blisters and other skin problems.
P & G used to call these statements "completely wrong" and declined to comment on pending litigation.
After months of investigation, the United StatesS.
The Consumer Product Safety Board and Health Canada did not find specific reasons for the connection between diapers and rash.
Pampers with an annual income of $10 billion are the best in the world --
Selling diapers while selling hugs also makes soliciting guests very popular.
Ups training pants, the best-
According to Euromonitor International, a market research firm, brands are sold in the United States.
Both brands saw their dominance tested last year as Wal-Mart
Mart department store (WMT. N)
The parent company of Costco Wholesale company chooses the brand (COST. O)
The Kirkland Signature line and diapers from other chain homes have gained traction.
Curious hope fashion is enough to win customers.
It brought its "jeans" diaper back to the United States. S.
After the store, Parents splurge on cowboy clothes with a little extra money --
In the spring and summer of 2010, buy diapers for their little ones. Kimberly-
Clark estimates that more than 2 million bags of jeans and diapers were sold in North America last year.
The company quoted Nielsen as saying blue diapers helped huglittle sales grow by 20% when sold.
There may be another hug on the road, but Kimberly-
Clark declined to comment on the patent application for small movers in hugiesOn.
The company said chief executive Thomas Falk had months left to discuss diaper innovation at a conference call in April 25.