diaper wars: bottom line is absorbency, disposability - highly absorbent
Welcome to the world of high
They have gone a long way from the bulky little padded sheets that new parents nailed to 1960-year-old babies.
The post-80 s disposable items are what their manufacturers call "state-of-the-art ".
"The latest is the gender provided this fall --
A particular Luvs disposable diaper, a blue one with extra padding in front of the boy;
Pink with extra padding in the middle for girls-
Stores in Southern California in October.
Just this year, hugies Supertrim disposable diapers began to adopt a new "Dry Touch" system consisting of an additional layer of non-woven material, it is possible to quickly absorb moisture from baby's skin from reflux.
"Since its launch in Peoria, this product has undoubtedly changed the lives of consumers.
Disposable diapers could be the fastest 27 years ago
Convenience products that have been developing over the past decade.
Great progress has been made.
Today's diaper is
Accessories, with elastic waist and legs, thinner but higher water absorption due to gel material or filling with extra non-woven material to reduce moisture.
They are equipped with refastable tapes and some featured little figures, bears and Sesame Street characters that you can match on both sides of the diaper to make it straight.
Most of the industry's rapid changes are due to the ongoing "diaper war" by two major manufacturing companies-Procter & Gamble, Cincinnati, Ohio, which sells the Pampers and Luvs brands, as well as Kimberly.
Clark in Dallas made a hug ".
The two companies sell 80% of disposable diapers, a $3 billion industry in the United States. S. ;
An additional $2 billion was added abroad.
But just as Macys didn't tell Gimbels, P & G and Kimberly --
Clark tries to make each other or any other wonder what will happen in the upcoming innovations.
One-time diaper research is a secret.
As for the price, the price of "premium" disposable brands, Pampers, Luvs and hugies is within a considerable range, but the price is around $1.
50 to 3 dollars a box more than ordinary brands--
About 100 of them are sold in large chain grocery stores, pharmacies and large merchandise stores, such as K mart and Target, in the region and across the country.
But "many mothers have always been skeptical about regular labels," says Scott Nokleby, product manager for disposable diapers for Weyerhaeuser Co. private labels.
The company produces 60% of all private brand disposable diapers in the United States. S.
"They didn't perform very well before year 45.
"The quality is good and the label is good," he added, "the price is cheaper, but you give up something of quality . ".
"But now private brands are very active in the diaper industry.
Good quality and good label. It's a high-
Now the technology industry.
"However, any disposable diaper is more expensive than cloth diapers.
According to industry delegates, babies use an average of 10 diapers per day. The top-of-the-
The "premium" series, including Super Pampers Plus, Luvs Deluxe and Hugo supertrim, cost about $18.
A box of 96-$20
It lasts about 9 days. (
The new Luvs luxury men's and Women's Disposable items will be retail at the same price as other "premium" and will replace the old luxury model. )
On the other hand, the diaper service company provides cloth diapers for newborn parents for about $40 a month, sending 90 diapers to their homes every week.
Of course, cloth diapers will be more economical if parents wash their own clothes, followed by fewer and fewer American parents working today.
Although the use of cloth diapers provided by Diaper Services is said to be recovering some momentum, disposable diapers still account for 75% to 90% of the "number of diapers replaced" in the United StatesS.
Babies, according to industry analysts.
With regard to the "acceptance seal" of validity, pediatric organizations and society did not "rate" disposable diapers, but when the new super Pampers products were launched in 1986, the National Association.
The Pediatric Nurses Association and practicing physicians awarded its "acceptance seal" to Ultra, noting that it "proved effective in keeping the skin dry and controlling pH"-
It is important to keep healthy baby skin.
"According to Mavis McGuire, executive director of the association, 3,000-
Maple Shade member group based in New JerseyJ.
There's a group in-
Prior to giving the acceptance statement, House experts and another external panel of experts evaluated P & G's research on its products.
McGuire said that other disposable diaper companies raised the issue of the acceptance seal to the association, but "when I told them that our minimum requirements for their products were reliable and irrefutable research
"The American Academy of Pediatrics is sick in the village of elkgrove.
According to spokeswoman Michelle Webb, "it is better not to participate in one-time or cloth ".
But the college does recommend that future parents discuss both options with their pediatrician.
"The advantage of the fabric is that it can breathe the skin," Weber explained . ".
"But that advantage disappears when plastic pants are placed around diapers to prevent leakage.
Of course, disposable items are more convenient as they do not have to be cleaned.
"No matter what diapers parents choose, they should be told about diaper rash, which happens 60% of babies in 4 to 15 months," Webb added . ". "(
For a parent education manual on diaper rash, please write to the American Academy of PediatriciansC. , P. O.
Box 927 Elk Grove Village60009. )
Representative of P & G; and Kimberly-
Clark reported the results of the market research showing that their customers responded well to the upgrade and change of disposable diapers, because they want the best absorption ability, capacity to accommodate, they can get comfort and health for their children and are willing to pay a higher price. "We're closed-
The mantra about product development, "said Tina Barry, director of enterprise communications at Kimberley. Clark.
"It's a very competitive market and we 've never talked about anything that doesn't exist anymore.
"P & G officials acknowledge that, like Kimberly, P & G launched its first one-time diaper nationwide in 1966
Clark, until the product has entered the grocery and pharmacy shelves somewhere in the country, the company will not discuss research or upcoming products.
Sue Hale of P & G admitted Ohio
The US-based company has been "evaluating biodegradable polymers" that will make diapers completely disposable, something environmental groups have been stirring up over the past few years.
"It has been upstream because there is no technology yet," Hale said . ".
"But we sponsor research in universities and in China. house research.
Hale explain said one-time diapers of very big a part is cellulose a kind of also there in toilet paper and paper towels in pulp products so "which 62% of most is completely can Biological degradation
"Plastic back plates and tape labels for disposable diapers are not removable.
However, environmental groups have questioned data from the disposable diaper industry.
The federal Environmental Protection Agency recently reported that 16 billion used diapers weighing about 5 million tons were buried in the United States every year. S. landfills.
"Scientists don't know how long it takes these plastics to break down (in the soil)
"Ed Klein, director of the municipal solid waste task force at the Washington Environmental Protection Agency, said.
However, other environmental groups estimate that it may take one to hundreds of years for plastic diapers to break down in the soil.