competition afoot in the diaper market: producers too focused on the fight for marketshare to concentrate on technology changes. - super absorbent polymer price in india
The past year has been another difficult year for the diaper industry around the world.
In addition to China, North Africa, some parts of India, Eastern Europe and one or two countries in Latin America, producers in almost all other places are facing problems such as very competitive prices in the market.
I believe that in the next few months, we will get a short break from this competition, which should be good news for the whole industry.
This should translate into a better profit for everyone, partly because of the normalization of the superpower
The supply of absorbent polymers, as far as acrylic is concerned, is now experiencing some overcapacity and a continuing trend of lower oil costs after winter.
After visiting many underdeveloped markets around the world, I found similar problems that most small diaper producers in these parts of the world are experiencing: pointing to the core, there seems to be a complete lack of focus on the core of their business in diaperproducers, and ironically, this is a very strong core of absorption ---
The most expensive part of the diaper.
Most small diaperfactory ignores the impact of the base weight gradient of the absorption pad length, which in fact is very important in terms of diaper manufacturing costs and user perception of performance.
The reaction of the liquid in the diaper core is directly related to the pressure applied by the user, and the hydraulic pressure on the back of the diaper is higher compared to the front.
That's why you don't want to use too much absorbent material on the back of the diaper that is under the highest pressure. Most companies--
Some of them are not small. -
They use the old technology that has been used for the past 10 or 20 years.
The end result is that in order to reach a similar level of water absorption, they spend more money on high absorbent polymers and pulp.
Even some simple tasks. -
Those who do not need capital investment
For example, control the standard deviation of Diaper Weight and diaper pad distribution in the pocket (
Symmetrical formation)are unattended.
I want to stress that people can see the quality from the performance of the worst diapers in the bag rather than the performance of the ordinary diapers that many seem to think.
If you really want to compare the diaper performance of several brands, the best advice I can give you is to select the worst diaper in each bag and then do a comparison test.
No complaints if the diaper works well.
When the diaper does not work properly, you will attract the attention of the user.
Lack of process control in the manufacturing process leads to quality changes, which simply reduces performance or increases costs.
Another common problem encountered by performance parameters in developing markets is the lack of understanding of the links between different performance variables.
It seems that the concept of total capacity is overemphasized, almost as if the variable itself is the only variable worth measuring, and in fact it is the least relevant variable to consumer satisfaction.
Absorption low load and surface re-wet combined strike-
Over time, the user's perception of diaper absorption ability can have a great impact.
The low absorption load has a good correlation with the probability of leakage, and the second or third re-wet has a good correlation with comfort and absorption perception.
Surprisingly, many diaper producers don't even measure the absorption capacity under load, and many times they just improve performance based on the proportion of SAP/pulp, while reducing the total cost.
Others focus on mixing products in pad former (
For example, the depth of SAP within the core and the quality of the mixture).
Many small producers do not understand the importance of using the "baby Test Center (
A fancy name for a typical day care facility that has been converted to a test center by using a simple standard measurement method).
This is a way to test diapers in a professional way without relying entirely on the lab.
Because mothers in these areas are poor, most people will be happy to sign up for adiaper performance studies for their children in exchange for free diapers.
Misuse of Ad purchase/distribution layer (ADL)
This seems to be another problem.
Similarly, multiple lack of confirmation with end users can lead to poor performance or higher --than-
The expected cost and many diapers sometimes use the heavier daily living abilities required for the design of the bitset diapers, or do not use the daily living abilities if necessary.
Some areas do not update their machines to use cuttingand-
Daily Life (
One patch is allowed).
Instead, they end up using the full length of their daily living abilities, as doing so is not only more expensive, but can also facilitate leakage at the end of the pads.
It can be said that the ability to use continuous daily life may be better than not using anything at all, however, I am surprised to see that many factories in Brazil have been able to escape, even forcing factories that invest in cutting and placement capabilities to use a full length of daily life on the grounds that "short patches" are of lower quality than full length.
Of course, it makes no sense when you see all the super premium diapers in the world.
They all share the use of cutting and placing patches, not the daily life of the full length.
The last problem with the small diaper factory is the lack of contact with other factories.
Some people believe that their processes and technologies must be kept confidential, and in fact they are carefully protecting outdated technologies most of the time.
Sharing this information may be one of the ways to understand what is happening in other markets ---
A method of applying knowledge to one's own market.
Most wars are won because people understand that my enemy is my friend.
Some of the obvious trends in the baby diaper market are the use of "reduced chassis" instead of full width diapers, and the use of higher three-tier diapers
Size Core Design.
Take a look at the pad and learn about the latest baby-friendly fresh products launched in July 2006.
Developed markets use high-elastic ears, while non-elastic ears are used in developing markets.
There is no elastic knit ear in the economic field.
New products from Kimberly in Colombia
In Clark, the Andes region, the embrace of natural care and the active Sec used a reduced chassis.
The use of printed backplates is also becoming more and more popular in all segments.
Replacement of cloth-
Like the material as the back plate (
PE with spun lamin)
Unlike PE film, PE film is becoming more and more popular in developing markets, even in the lowest economy, because they think
Just like diapers are more comfortable for babies to grow.
Because they think babies are more comfortable in cloth.
Like diapers, they feel sad when buying adiaper that they don't feel very comfortable.
On the other hand, apart from some Asian regions, the concept of breathability has not grown in many developing markets.
This is because people in these areas, already convinced that cloth diapers are breathable, question whether disposable diapers that need breathing are needed.
Cultural differences also have an impact on this feature.
Although Japanese mothers need to know that the baby is wet (
Breathable diapers make it easier to spot diapers)
In other areas, to save money, they are more interested in making diapers available for as long as possible.
I have seen some well-performing product manufacturers in some independent companies in the developing world, even in places we didn't expect.
Slim le Slim Made in China by Heng 'an International is a good choice, while in Eastern Europe, Ontex has introduced some low-cost alternatives with good performance.
It would be interesting to see which companies are willing to learn from their competitors and invest in their own research, and how many companies can understand that this dynamic market requires product development to survive.
Carlos Fu investment consultant Carlos is the main, a diaperbusiness consultant in March 2005, he from his position asgenera/Absormex director, after 21 years of service for the company, it is one of the largest independent disposable baby diaper factories in Latin America.