a decisive moment for the energy industry: political agendas roil murky waters four months after gulf drilling ban lifted - spill control
Last Thursday, February 17, this is a very important day for the offshore drilling and energy industry-perhaps a very good day-because two independent but relevant developments can help ensure proximity
Long-term feasibility of deep water oil drilling in the Gulf of Mexico. First, the U. S.
The Luiz Anna Eastern District Court approved a preliminary injunction requiring the Ministry of the Interior and the marine energy authority, regulation, and action on five applications for drilling permits for rig owners/operators.
Court of Ensco Offshore Companyv.
Salazar directed the government to take action within 30 days.
Second, an industry consortium called Ocean well containment (MWCC)
Announced readiness to deploy a system quickly that can control up to 60,000 barrels of oil per day in the event of an underwater well leak.
Regulators say they are not willing to issue licenses under any circumstances without this ability to remedy immediately.
So on the surface, everything is ready on Thursday.
The Federal Court confirmed the government's obligations to the industry, which fulfilled its obligations to the government.
Accelerating licensing procedures and restoring legitimate industry activities seem to have laid the groundwork for this phase.
Hey, in Washington, D. C. C.
Things rarely look like they do.
After the Deepwater Horizon accident, US Interior Secretary Ken Salazar suspended deep-water drilling in the Gulf of Mexico twice in a row.
However, the permit has not been processed since the second suspension of drilling in October, and the deepwater drilling has not resumed.
This is not just a bureaucratic issue.
It is the embodiment of the government's policy preferences and the play of the government's political will.
It is certain that the dual impact of the Ensco and the leak control system is of potential importance, as these powerful weapons may help to break the deadlock of the license.
However, they cannot guarantee a strong recovery in drilling in the Gulf of Mexico.
There are some practical obstacles ahead, and the political situation is equally dangerous.
For example, Ensco in the United StatesS.
District Court Judge Martin Feldman may strongly oppose the government's case (
"More and more unforgivable ")
Clearly affirmed the position of nsko.
But while local news reports are encouraging, the ruling did not force the government to issue permits.
It forces the government to decide whether to give them or not.
Throughout the incident, the dialogue between Minister Salazar and Judge Feldman has been going on for a long time and there may be more legal options for the government.
The fundamental political conflict could in any case bring the two sides to an impasse.
MWCC's leak response system, while meeting key regulatory requirements, highlights how fundamentally conflicting the two sides are in reality.
Last Thursday, despite the industry's announcement of the system, a new report from President Petroleum --
The oil spill commission says the disaster is completely preventable.
"This is an instructive report, as it seems to indicate that the government's focus is on past errors, not necessarily hardware or technology that will ensure a safer future.
At best, this is an uncertain environment in which drilling permits are obtained from federal bureaucracy.
Whatever the federal court says in this matter, the regulator has a long memory and can always find ways to make any future procedure more onerous than it needs.
Here, they may feel that public sentiment gives them extra power, because the continued stream of distrust makes it harder for oil companies to get a fair hearing in public opinion courts, in particular, problems related to the BP oil spill.
However, it is necessary to hold such hearings now, and in the case of weapons being provided in February 17, such hearings are particularly beneficial.
Such a procedure could naturally include carrots and sticks, as Judge Feldman's ruling provided a strong enough language for a strong offence.
"It is not a legitimate choice not to act at all.
Perform the supervisory responsibility of the secretary without any time
"As the government is now strongly urging, the sensitive obligation to do so exposes the fiction of government transparency," he wrote . ".
Words like "legitimate" and "Transparent" are the terms that governments usually have in transactions that confront various private sector interests.
However, a federal judge believes that the government's standards are the same as those of others.
This is an obvious role shift that the industry can actively promote.
There are also great opportunities to effectively deploy resonance topics.
Drilling is for work, and if the government does not implement its own decision and cancels the suspension, the work in the United States will be lost.
It's about lowering pump prices and being independent of American energy.
It is important that this has nothing to do with oil.
MWCC may be a branch of the main company, but the story itself and its impact on the public audience are all about the people of the Gulf and their livelihood is at risk.
They are the faces of people who build this issue and should be respectfully emphasized in all the available media.
In this regard, since these "spokespersons" do not need to be persuaded or recruited, the industry has particularly ready-made assets.
They tell their stories in anger, fear, and despair.
Far from the story of Exxon, BP, or Chevron, wildlife and entrepreneurs are the most direct victims of government hidden games --and-seek-the-permits.
This is a fact that this industry can actually prove, because there is already a major bankruptcy, the Sea Eagle drilling, directly related to the recent inaction of the government.
Seahawks chief executive Randy stilly blamed the company's death on "The regulator's decision to arbitrarily set up unnecessary obstacles to obtain a license that they traditionally authorize . . . . . . " Jim Nono, executive director of the Shallow Water Energy Security Alliance, called the Seahawks a poster child of "what happens when you close your permission.
"Poster children" is a strong player in the communication game.
If the energy industry does not always use this strategy effectively, it may be because there is not yet a situation where it can succeed so easily and gain so much, just as the industry actually closed down.
More important than in the past, the success of a watershed communication is indeed possible, especially if the focus is still on smaller companies and local residents.
There may also be good politics.
Yes, the Obama administration is competing with an industry that it knows is vulnerable.
But the president's approval rating has improved significantly, partly because he recently successfully sought to work with different business leaders.
If the oil industry has achieved a clear success in communication on the issue of drilling permits, Obama may think it would be in his own best interest to extend the laurel branch in this direction.
Nevertheless, political variables for ongoing budget debates and other interventions can resume hostilities and close the door as soon as possible.
For industries in the midst of a long-term crisis, the best time to act is always now. Richard S. Levick, Esq.
He is president and chief executive of Levick Strategic Communications, a crisis and public affairs Communications company. He is the co-
Author of "communicators: Leadership and cessation of stress in times of crisis: reference to crisis and litigation PR desk" for Bulletproofblog. Mr.
Levick is a member of the famous list of "100 most influential people on the board" compiled by NACD and directship magazine.
Contact him at rlevick @ levick. com.